Leading with Purpose: Silvia Prickel on Governance, Growth & Chameleons

When Silvia Prickel attended her first PDA event in 2017 as a guest of colleague and Chicago Chapter member Cindy Burrell, she knew immediately she’d found a mission that resonated. “I could align with PDA’s values right away,” she recalls. Now, as Board Chair, she channels decades of leadership experience into guiding PDA with both strategic vision and collaborative spirit.

The Power of "One PDA"

Her proudest PDA accomplishment? Championing the “One PDA” ethos, a mantra borrowed from fellow Chicago Chapter member Robert Barr that became a rallying cry for cross-chapter collaboration. “It’s about working together to amplify our success,” she notes. She applies this approach to PDA’s strategy, ensuring decisions support  long-term goals while remaining adaptable.

Governance as a Compass

Silvia believes effective boards must proactively shapes—not just react to—the future. “Boards that anticipate trends keep companies resilient,” she says, a principle she embodies at PDA.

Advice for Board Leaders

Silvia’s guidance reflects her PDA experience: "Start by listening deeply. Learn the organization’s mission, culture, and challenges before offering solutions." She credits PDA’s networking opportunities with strengthening this approach. "The relationships I built here taught me that the best insights often come form conversations, not just board packets. That’s how you turn connections into impact."

The Chameleon Principle

Silvia's most unexpected leadership inspiration? Her chameleons. "They adapt without compromising their core—just like great boards," she observes. But the connection runs deeper. To her, true resilience springs from diversity: in ecosystems, boardrooms, and life itself. "My secret to happiness? Diversity in what we believe in, what we work for, and what brings us joy." Whether guiding PDA or caring for her colorful collection, Silvia proves that adaptability and authenticity aren't just strategies—they're a way of living.

Why It Matters

As PDA celebrates its volunteers this month and throughout the year, Silvia’s journey—from first-time attendee to board chair—showcases the ripple effect of service. ‘This role lets me pay forward the mentorship that shaped me,’ she reflects. ‘That’s why I volunteer: to light the path for others as Cindy and Robert did for me.’ Her story reminds us that the most strategic governance grows from giving back."